Archive for the 'Good Causes' Category

H&M ♥ Water

This summer H&M is taking part in two major benefit projects for water. The partnership with WWF yielded a hippie inspired collection for Divided. The second project is a swimwear collection in cooperation with WaterAid.

H&M is donating 10% of the price of every garment sold to projects providing the poorest people in the world access to clean water and improved sanitation. Two years ago the collection donated over 300 000 dollars. This year WaterAid collection is full of batik-dyed bikinis, swim trunks and comfortable t-shirts that urge everybody who sees them to take action. Get your own bikini or t-shirt now and make a difference!


Use Less Plastic to Save our Oceans

Every piece of plastic ever made still exists today, and much of this plastic has traveled from our hands to our oceans. The most important thing you can do is use less plastic. Join the Blue movement and sign the plastic pledge at